EA Divides Into EA Sports and EA Entertainment
EA is currently undergoing an internal reorganization, which involves splitting the company into two distinct entities: EA Sports and EA Entertainment.
EA CEO Andrew Wilson said the company is preparing for “the next phase of our strategy by combining our studios into two organizations that report to me – EA Entertainment and EA SPORTS.”
He added that the split will help the organization “empower our studio executives with greater creative ownership and financial responsibility to make faster and more insightful development decisions and go-to-market strategies.”
Wilson notes that EA Entertainment is working on its own share of IP, including some “beloved blockbuster franchises” as well as others through licensed IP collaborations. EA has several IPs such as the Star Wars Jedi games and the Mass Effect series to name a few.
Given the name change, it seems that EA may be looking to expand beyond gaming with this revamp. They might even use existing IP to create movies and TV shows, a trend Sony has recently popularized with HBO’s The Last of Us TV show and the Tom Holland-starrer Uncharted.
On the other hand, EA Sports will continue to offer very popular games such as EA SPORTS FC (formerly FIFA), UFC and Madden games.
Simply put, all non-sports IPs, including The Sims, Battlefield, and Apex Legends, fall under the EA Entertainment umbrella with Laura Miele as president, Vince Zampella as head of studios, Samantha Ryan as head of lifestyle franchises and singles. -player experiences and Jeff Karp leading mobile.
The president of EA Sports is Cam Weber. “With expanded ownership, he will accelerate the teams’ ambitious growth plans, including building EA SPORTS FC and our American football franchises into connected multi-platform ecosystems,” CEO Andrew Wilson said.
